BeClean Fine Rug Cleaning: Fayetteville’s Only True Rug Spa

Where Rugs Get the Care They Deserve?

Every rug has a story. Some are hand-woven heirlooms passed down through generations, carrying family history in every fiber. Others are finely crafted Oriental or Persian pieces imported from across the globe. Even modern designer and wool rugs have value, beauty, and personality that deserve to be preserved.

At BeClean Fine Rug Cleaning in Fayetteville, NC, we believe rugs should be treated as works of art, not just floor coverings. That’s why we created the only dedicated rug spa in the Fayetteville area—a controlled environment where rugs receive expert, individualized care using methods far beyond standard carpet cleaning.

This is the story of how BeClean became Fayetteville’s trusted rug cleaning destination, why rugs need specialized spa cleaning, and what sets our services apart.

Our Journey: From Nervous Beginnings to Rug Spa Experts

When I, Alex Rodriguez, first started cleaning rugs, I’ll be honest—I was nervous. Rugs are not like carpet. Every rug requires a different process, and one wrong move can cause permanent damage. Some dyes are unstable. Some fibers shrink when exposed to water. Some rugs can unravel with too much agitation.

Many cleaning companies avoid rugs entirely or treat them with the same methods they use for carpet. But I knew rugs deserved better. Instead of avoiding the challenge, I leaned into it.

Over the years, I traveled across the country to learn from the best:

• Naples, Florida – Completed specialized training in fine fabric and rug cleaning, learning advanced techniques for delicate and antique rugs.

• Las Vegas, Nevada – Attended national conventions and workshops, testing specialized rug equipment and methods alongside industry leaders.

• Dozens of Rug Spas Nationwide – From the East Coast to the West Coast, I visited established rug cleaning operations, observing how masters of the craft handle Oriental, Navajo, Kilim, and other specialty rugs.

Those experiences gave me both the confidence and the skill set to establish a true rug spa in Fayetteville. Today, BeClean is proud to bring that expertise home to our community.

Our Philosophy: Protection Above All Else

At BeClean, we live by one guiding principle: do no harm.

Rugs are often irreplaceable. That’s why our first priority is to protect the rug above all else. We always start with the least abrasive approach first, gradually adjusting methods only if needed. A rug that needs a light dusting and gentle rinse will never be subjected to harsh chemicals or aggressive agitation.

We take the time to test fibers, check for dye stability, and evaluate the rug’s construction before deciding on a cleaning method. If there’s even a small risk of damage, we adjust our process to protect the rug.

Why Rugs Should Be Cleaned in a Rug Spa?

You may wonder: why not just clean a rug in the home, the way many carpet cleaners do? The answer is simple: in-home rug cleaning only addresses the surface.

Here’s why rugs need the specialized environment of a rug spa:

1. Controlled Environment – In our Fayetteville rug spa, we control water temperature, drying speed, airflow, and cleaning solutions. This ensures your rug is cleaned safely without risk of damaging floors or furniture.

2. Dusting Before Cleaning – Rugs can hold pounds of dry soil deep in the fibers. Our dusting process removes this before cleaning, something in-home cleaners simply cannot do.

3. Full Submersion Cleaning – For rugs contaminated with pet urine, blood, or heavy soil, surface cleaning isn’t enough. In our spa, rugs can be safely submerged and flushed, removing contaminants all the way through.

4. Advanced Dye Protection – Some rugs bleed when exposed to water. With shop equipment and dye stabilizers, we prevent bleeding and preserve original colors.

5. Safe Drying Systems – Rugs must dry under carefully monitored conditions. In a home, rugs risk mildew or shrinkage. In our spa, we dry them on racks and towers with specialized equipment.

Put simply: carpet cleaning methods are for carpet. Fine rugs belong in a rug spa.

Our Service Area

BeClean Fine Rug Cleaning proudly serves Fayetteville and surrounding communities with free rug pick-up and delivery. Our service area includes:

• Fayetteville, NC

• Hope Mills, NC

• Spring Lake, NC

• Raeford, NC

• Pinehurst, NC

• Surrounding towns within roughly an hour’s drive

If you live in this region, you no longer have to ship your rug across the state or trust it to a basic carpet cleaner. The only true rug spa in the Fayetteville area is right here at BeClean.

Types of Rugs We Clean

Over the years, we’ve worked with nearly every type of rug imaginable. Here are 20 of the most common rugs we clean:

1. Persian Rugs

2. Oriental Rugs

3. Turkish Rugs

4. Navajo Rugs

5. Kilim Rugs

6. Afghan Rugs

7. Indian Rugs

8. Chinese Rugs

9. Pakistani Rugs

10. Moroccan Rugs

11. Tibetan Rugs

12. Caucasian Rugs

13. Silk Rugs

14. Wool Rugs

15. Shag Rugs

16. Antique Rugs

17. Flatweave Rugs

18. Needlepoint Rugs

19. Synthetic Fiber Rugs (Polypropylene, Nylon, etc.)

20. Contemporary Designer Rugs

Each rug requires different cleaning methods, from gentle hand washing to controlled submersion, and we are trained to handle them all.

Why I Love Cleaning Rugs? ❤️

For me, rug cleaning is personal. Every rug is like a fingerprint—unique in design, material, and story. Some rugs have traveled across oceans. Some carry decades of family memories. Others are intricate works of craftsmanship that deserve to be preserved.

I love rug cleaning because it combines art, science, and history. One day I may be stabilizing dyes in a delicate silk rug; the next, I might be removing years of soil from a bold Moroccan piece. Each rug is a new challenge and a new story. The most rewarding part is watching a rug come back to life—colors brighter, fibers soft again, and knowing we’ve extended its life for years to come.

Our Reviews: Setting the Record Straight

If you search for BeClean Fine Rug Cleaning, you may see our Google profile showing 14 reviews with a 4.4 rating. That rating comes from an old Google profile tied to a previous owner of our Lamon Street location.

Our new rug spa on Raeford Road represents the future of BeClean and the expertise we’ve built through years of training and investment. Across our BeClean divisions, we’ve earned hundreds of five-star reviews for our cleaning services, and we’re proud to bring that same level of excellence to rug care.

The BeClean Difference!

Here’s what sets BeClean apart as Fayetteville’s only true rug spa:

• Specialized Training – From Naples to Las Vegas, we’ve studied under the best.

• Dedicated Rug Spa Facility – Controlled environment with the right tools and equipment.

• Least Abrasive Approach First – Always prioritizing safety and preservation.

• Full Submersion Options – Essential for contaminated rugs.

• Dye Bleed Prevention – Specialized equipment to stabilize and protect colors.

• Free Pick-Up & Delivery – Convenience for clients across Fayetteville, Hope Mills, Spring Lake, Raeford, and Pinehurst.

• Family & Pet Safe – Cleaning solutions that are effective but gentle.

• Passion & Experience – Every rug is treated like a work of art.

Conclusion: Fayetteville’s Trusted Rug Spa

At BeClean Fine Rug Cleaning, we’ve built more than just a service—we’ve built Fayetteville’s only true rug spa. Our training, experience, and state-of-the-art facility allow us to care for rugs in a way no general carpet cleaner can.

Whether you own an Oriental heirloom, a Navajo treasure, a Persian masterpiece, or a modern designer rug, we’re here to protect its beauty for years to come.

Call today to schedule your free rug consultation and pick-up. BeClean Fine Rug Cleaning—where every rug has a story, and we’re honored to preserve it.